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Showing posts from March, 2022

Building a personal brand

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  How do you start to build a personal brand? When starting to build a personal brand, it is important to remember these three key steps: 1. Keep it streamlined:  There’s a lot that makes you unique and it can be hard to narrow down your focus, but too many elements up front can become distracting. Ideally, someone should be able to get a snapshot of who you are and how you will fit into their project or workplace right away - fill them in on the details over coffee once you have your foot in the door. If you’re not sure where to start, ask a friend to tell you about what they thought when they first met you. Is it what you expected? Why did you come across that way? By writing down what you’re doing right and wrong, it will be easier to put together a thoughtful and genuine plan.  Your personal brand should come through clearly and consistently in your permanent publications: Your LinkedIn profile, business cards, cover letter and resume should work together to support t...
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Building a personal brand

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  How do you start to build a personal brand? When starting to build a personal brand, it is important to remember these three key steps: 1. Keep it streamlined:  There’s a lot that makes you unique and it can be hard to narrow down your focus, but too many elements up front can become distracting. Ideally, someone should be able to get a snapshot of who you are and how you will fit into their project or workplace right away - fill them in on the details over coffee once you have your foot in the door. If you’re not sure where to start, ask a friend to tell you about what they thought when they first met you. Is it what you expected? Why did you come across that way? By writing down what you’re doing right and wrong, it will be easier to put together a thoughtful and genuine plan.  Your personal brand should come through clearly and consistently in your permanent publications: Your LinkedIn profile, business cards, cover letter and resume should work together to support t...
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Personal Branding

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How does a personal brand looks like? Personal branding is an intentional effort to create an Influencer public perception on you while positioning yourself as authority in your Industry and career by elevating credulity and differentiating yourself in competition. To have the insight about your personal brand, you should ask yourself first -what are you really passionate about? What do you love doing? what do you think your strongest attributes are? What sets  you apert from others? The Benefits of a Strong Personal Brand Apart from pumping up your ego, what tangible benefits can a powerful personal brand deliver? For starters, Visible Experts make more money. Often, a lot more. The chart below shows the relative billing rates for each Visible Expert level. Figure 1.  Relative Hourly Rates Buyers Will Pay, By Visible Expert Level As you can see, buyers are willing to pay over  13 times more  for a Global Superstar than an average professional. But even Level 1 exper...
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